BRANDING • CONTENT DEVELOPMENT ⚛︎ COPYWRITING ▪︎ WEBSITE ▹ MARKETING STRATEGY
Michelle Gregor
sculptor, painter, educator
celebrating beauty, strength and power
brand identity
Michelle's visual brand reflects the statuesque proportions, femininity and strength of her figurative work and persona. The color palette and typography support the tone and scale of her work.
The refreshed color palette consists of hues found in her Abstract Expressionist sculptures and paintings, underscoring her reputation as a colorist.
website
Michelle Gregor's new website immerses the visitor into her world of ethereal beauty, reflection, light and grace.
Audiences experience connection with this leading, second-generation ceramic sculptor and painter of the Bay Area Figurative Movement and her belief in creativity as the source of human experience.
Visitors savor Michelle's figurative and abstract sculpture and painting, perceive her place in the canon of art history, and get to know her as an artist, professor, world traveler and lover of clay, animals and people.
Relating an art practice to the business of art spotlights a master’s career in clay.
Contact strategy and design cultivate relationships with art collectors, dealers, curators, students and the press in context.
Extending the Q&A in her monograph to her website and the incorporation of a FAQ highlights Michelle’s unique POV.
The reworked website lets Michelle’s sculpture and painting be the hero.
Herzog brings great value to my artistic practice. My new web design has more depth and dimension than I could have imagined. I now have a beautiful site that tells my story while allowing space for continual evolution of my creative process.
Michelle Gregor
