BRANDING • CONTENT DEVELOPMENT ⚛︎ COPYWRITING ▪︎ WEBSITE & COLLATERAL DESIGN ▹ VIDEO STORYTELLING
Brand identity, marketing strategy and digital design for Arthur González reflects the indelible impression he has made on American art.
brand identity
sculptor
painter
symbolist
The mark color scheme adapts to various backgrounds, echoing the balance of his work between painting and sculpture.
Full color images on card backs create a memorable connection to Arthur and his work following an in-person meeting.
website
This first phase of Arthur's new website restored his internet presence and established his new brand.
Integration of a multi-episode video documentary series, “Broken Magic” by Bay Area filmmaker Isaac Pingree, reveals Arthur's studio practice, creative process and career as a professor at California College of the Arts for over 30 years.
The emotion, drama and wit of AG's work give rise to a bold and theatrical website presentation.
Animated statistical overview of Arthur's accomplishments introduces his extensive CV as an internationally exhibiting artist with over fifty one-person shows in the last forty years, including eight in Manhattan, New York.
Fully responsive and mobilized for fans on the go.
From the outset of our working together, I knew that Karen and Richard "got me" as an artist and a human being. They have provided strategy and tactics to help me connect with my audiences in a meaningful way.
Arthur González
