BRANDING AND MARKETING FOR ARTISTS
Your art deserves more attention
BRANDING AND MARKETING FOR ARTISTS
Your art deserves more attention
You are a unique, committed creative who respects the past, understands the present and shapes the future.
Innovating and producing work that reflects the richness of your journey. Nina Simone vs. Justin Bieber. Issei Miyake vs. H&M. Eames vs. IKEA. Not fast fashion. The real deal.
You’re ready to break through to a larger audience of art collectors, dealers and curators. We can help.
We’re Karen Herzog & Richard Sachs.
We’re marketeers, designers and collectors of many of the artists that we work with. And we understand how you can reach your fans online and succeed in real life.
Here’s how we’re going to get it done.
The art of your brand
Great art has a narrative, a point of view unique to an artist. Branding reveals you to your audience, establishing resonance and building trust.
Marketing with meaning
Creating your art takes passion, skill and planning. Research, strategy and execution gets your art seen in the right place at the right time.
Your website, your story
Motivate art collectors, dealers and curators to take action. Book a studio visit easily. Buy a painting with confidence. Gain a new gallery rep.
“Business art is the step that comes after art.”
Artist clients who are making their mark
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Kim Frohsin <br> <span> Modern Master </span>
"They saw the huge need to provide me with a fresh, sophisticated, new website and shed the former very static, dead outdated website that seemed like a vault of sequestered, inventoried art."
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Jade Zabrowski <br> <span> Sculptor of Personal Stories in Clay </span>
“I applied a few weeks ago when all I had was my Instagram account. I did not get in. But, having a new email address and the one page website, I applied again. I just heard today that I got in! You should be proud of the work you did on that page! ”
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Jaya Griscom <br> <span> Digital Textile Artist </span>
“She was responsive to my need to be seen as an artist and develop as a business person.”
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Randall Sexton <br> <span> Contemporary American Realist Painter </span>
“A lot of the initial focus was on “establishing my brand” which frankly, frustrated me … “I am the brand” say I … only to discover much further down the road that this was the rototilling necessary to plant the seeds of a thorough, engaging, and informative website.”
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Arthur González <br> <span> Sculptor, Painter, Symbolist </span>
“As a visual storyteller, I understand the power of weaving together words, textures, colors and symbols into a cohesive whole. Karen and Richard have created a unique brand and compelling website that I’m proud to claim as my own.”
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Lynne Meade <br> <span> Sculptor and Functional Ceramic Artist </span>
“… Karen’s guidance in marketing, branding, the individual attention, the time she took to really get to know my work and my business … she was able to create something that has transformed my website into a targeted machine that hits the markets I had been trying to access for years …”
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Erik Parra <br> <span> Contemporary American Artist </span>
“Before working with Karen Herzog I knew only a very little bit about marketing, much less how to use it effectively. It was really helpful to have her walk me through the processes of building a brand identity and crafting a marketing plan. I have such a clearer handle on this, plus I have an awesome new website!”
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Michelle Gregor <br> <span> American Sculptor, Painter and Arts Educator </span>
“Beautiful website, Karen! I trust your design sense implicitly to make the choices you see fit. Thank you for all you’ve accomplished here.”
Arts organizations who are on the move
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The Marks Project <br> <span> Marks and works of 20th & 21st century American ceramic artists </span>
“Site has composure (environmental) and is inviting. Congratulations to both you and Richard. … I am really pleased and impressed.”
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Swap Circle <br> <span> The Art of Sustainable Fashion </span>
“It’s not easy for a designer to interpret the essence of people and their vibe and their work - but you and Richard did just that and I couldn’t be more impressed and grateful!!”
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Bay Area Figurative (BAYFig) <br> <span> Bay Area Figurative Art and its Legacy </span>
“I'm very excited about this contact [VIP] and know that it would not have happened without the amazing website you both created.”
Michelle Gregor
American Sculptor, Painter and Arts Educator
“Beautiful website, Karen! I trust your design sense implicitly to make the choices you see fit. Thank you for all you’ve accomplished here.”
Erik Parra
Contemporary American Artist
“Before working with Karen Herzog I knew only a very little bit about marketing, much less how to use it effectively. It was really helpful to have her walk me through the processes of building a brand identity and crafting a marketing plan. I have such a clearer handle on this, plus I have an awesome new website!”
Lynne Meade
Sculptor and Functional Ceramic Artist
“…Karen’s guidance in marketing, branding, the individual attention, the time she took to really get to know my work and my business…she was able to create something that has transformed my website into a targeted machine that hits the markets I had been trying to access for years…”
Arthur González
Sculptor, Painter, Symbolist
“As a visual storyteller, I understand the power of weaving together words, textures, colors and symbols into a cohesive whole. Karen and Richard have created a unique brand and compelling website that I’m proud to claim as my own.”
Randall Sexton
Contemporary American Realist Painter
“A lot of the initial focus was on “establishing my brand” which frankly, frustrated me … “I am the brand” say I … only to discover much further down the road that this was the rototilling necessary to plant the seeds of a thorough, engaging, and informative website.”
Jaya Griscom
Digital Textile Artist
“She was responsive to my need to be seen as an artist and develop as a business person.”
Jade Zabrowski
Sculptor of Personal Stories in Clay
“I applied a few weeks ago when all I had was my Instagram account. I did not get in. But, having a new email address and the one page website, I applied again. I just heard today that I got in! You should be proud of the work you did on that page! ”
The Marks Project
Marks and works of 20th & 21st century American ceramic artists
“Site has composure (environmental) and is inviting. Congratulations to both you and Richard. … I am really pleased and impressed.”
“An artist is not paid for his labor but for his vision.”
—James McNeill Whistler
